The Italian style is something unique and sought-after all over the world, learn how to guide companies in their internalisation processes with our marketing and communication of Italian style master.
However, in order to develop culture-specific strategies for the rising markets, marketing professionals need to acquire both technical and cultural competencies. To enrol to this programme, we require a Bachelor’s Degree, other qualifications in fashion, design, liberal arts or equivalent titles.
Your academic journey
Things you will learn
You will understand marketing and different cultural, economic and legislative scenarios related to the rising markets (Asia, Russia, North Africa, Arab countries, Eastern Europe) and you will acquire a set of technical skills and digital tools to support your strategies (web, graphics softwares and retouch).
- Fundamentals of Cultural Marketing
- Economics and the Art Market
- Design Management
- Net Marketing
- Web Design
- Logic and enterprise organisation
- Graphic Design
The final exam is structured in two parts, a written thesis presenting the theoretical topics and a practical exam.
You will complete your training with a work experience offered by one of our partner companies.
Experience, work and learn
Our teaching method stimulates engagement and active learning. Students can experience and learn in an ever moving open lab, with actual projects and role-playing activities. 30% Lectures, classroom activities, reading and studying, 70% Practice, labs, creation and presentation of personal projects, workshops.
30% Lectures, classroom activities, reading and studying
70% Hands-on activities, workshops, production and presentation of personal projects, workshops
Your future after the Academy
During the marketing and communication of Italian style master you will acquire entrepreneurial and creative competences that will help you work in a constantly growing market and follow companies in their internationalisation process.
Benefits for students
We offer 10 scholarships to partially cover the enrolment fee for the most talented students. The scholarship covers from 40% to 70% of the total price and is allocated on the basis of the students’ income and merit. Please contact the Master Office for further information.