Like father like son

Client: 1522

Product: Campaign against violence against women

Insight: “Like father, like son”: the boys and girls of this generation no longer want to be side by side with this proverb.

Solution: on the occasion of the International Day Against Violence Against Women, 1522, through postings on school bulletin boards and near institutions, wants to communicate two messages to boys, the implied victims of domestic violence: that they are fortunately not like their fathers, and that they can help their mothers break out of the spiral of violence and silence.