Silentium

Customer: Amazon Pharmacy & Fertile Words

Product: Silentium

Subject: 360° Integrated Campaign

Art Director: Annamaria Palatucci

Copywriter: Gaia Di Maio

When raptor questions such as, “When will you have children?” are asked, it is possible to feel uncomfortable. How to make the silver generation (over 60) understand not to ask these kinds of questions to friends or grandchildren that can generate embarrassment and distress?

Amazon in collaboration with Fertile Words present Silentium a non-drug that not only encourages avoiding uncomfortable questions but also informs on the topic of infertility.