Communication Design

Retroform

STUDENTS: Francesca Cozzolino

“How many times have we designers or creative people been told these words, ‘You got it wrong! That’s not how you design! That’s not how it works!”

And so error has become the pivotal principle upon which the entire process of my thesis project is developed.

In the common imagination, error is considered a limitation, but with my thesis project I wanted to show that it can become part of the creative process.”

Retroform

In today’s society, the term “mistake” is almost always used with a negative connotation. But what might happen if instead it were considered a creative opportunity thus distorting this view?

Francesca Cozzolino, a recent Communication Design graduate, offers us a unique and revolutionary perspective with her thesis entitled “Retroform: Self-Discovery through Artificial Intelligence.”

Her innovative approach also uses artificial intelligence as a tool for exploration and creation. Through the use of Midjourney, an advanced AI software, Francesca produced extraordinary images through text commands and an interactive dialogue with the machine. This experiment is a practical demonstration of how AI can be used to push the boundaries of human creativity.

“The thesis is divided into three photographic series, each with a distinct theme. The first series explores the concept of the mask, investigating the perception of the human being between form and identity. The second series dives into emotions, attempting to represent human perceptions through typical scenarios. Finally, the third series, focuses on emotional decontextualization, highlighting the contrast between state of mind and environment.”

Through “Retroforma,” Francesca not only embraces error as a creative element, but also highlights how artificial intelligence can be a valuable ally in the creative process. Her goal is to redefine the negative perception of machines, showing that artificial intelligence tools can be a source of innovative creativity.

David Holz, founder of Midjourney, said, “The goal is to make humans more imaginative, not to create imaginative machines. “With her thesis, Francesca has fully embodied this spirit, seeking to open a creative avenue for the future of design and visual communication.

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