Language
Italiano
Training Credits
120 CFA
Title Issued
Level II Academic Diploma in Art Direction
Accreditation
Aut. MIUR with Ministerial Decree No. 407 of March 6, 2019
Sede
Naples
Requirements
Level I Academic/University Diploma
Duration
2 years
Naples
The two-year specialist program in Art direction & Copywriting aims to be a choice of educational excellence, which aims to create professionals in the field of communication.
It is mainly aimed at students, graduates and undergraduates in humanities or communication and marketing paths, who intend to specialize in Art direction or Copywriting, guided by professionals in the field.
It is an extremely practical course that will allow you, right away, to enter the world of work, learning the methodologies and simulating the creative processes of agencies.
You will be able to devise and create innovative brand solutions, also you will be able to design integrated campaigns, advertising, digital projects, taking into account the principles of interaction design, and Brand identity campaigns.
The figures coming out of this specialized path are mainly the Art Director and the Copywriter.
The Art Director and Copywriter work together at the initial stage of the project, comparing and conceiving THE CONCEPT of the project together.
In the second stage of design, Art is responsible for defining the visual identity of the project, choosing the style of graphics and photography, and creating the visual elements and useful layouts.
Copy is in charge of the textual content that tells a brand or product, defines the tone of voice best suited to the brand, and is responsible for creating the storytelling.
At IUAD, we place practical experience at the heart of everything we do. Lectures provide the foundation for getting the most out of our workshops. A dynamic learning environment where you can test yourself and learn by doing, tackling real projects straight from the world of work.
Lectures, classroom activities, reading and study
Practical activities, workshops, creation and presentation of personal projects, workshops
At IUAD, we place practical experience at the heart of everything we do. Lectures provide the foundation for getting the most out of our workshops. A dynamic learning environment where you can test yourself and learn by doing, tackling real projects straight from the world of work.
Practical activities, workshops, creation and presentation of personal projects, workshops
Lectures, classroom activities, reading and study