Roku Waraigoe

Campaign: Roku Waraigoe – The Spirit of Laughter

Client: Roku Gin

Product: New Packaging and Identity

Subjects:Secret Snickers, Smirks & Snorts, Hoot & Cheers, Epic Guffaws, Golden Giggles, Twist & Laugh

Art Directors: Chiara Sales

Copywriter: Chiara D’auria – Daria De Falco

Using Artificial Intelligence: Generating the illustrations on the bottles.
Ever heard of a non-alcoholic gin?! No! it is not impossible! Not least because the brand our students were, indeed, concerned about launching is a distillate with 0% alcohol content. A challenging and demanding brief where they had to start from scratch to imagine a new identity for a product with a notoriously alcoholic background. So research, insights, a dash of Japanese ideograms and laughter q.b. and the distillate is ready.
We haven’t tried it yet, but you can enjoy a taste of what should be the visual imagery that will accompany this innovative product in our lives.