Limoncello Petrone

Campaign: Packaging

Client: Antica Distilleria Petrone

Product: InteractivePackaging

Subjects: Cylindrical Pack with NFC technology and analog animation Scanimation

Art Directors: Vincenzo Volino, Vincenzo Carfora

Copywriter: Sara Petrucci

The work, born from a challenge launched by Distillerie Petrone, stands out for its ability to combine tradition, territory, technology and creativity. The team devised a casket made of cartotecnica that recalls the waves of the sea in which the limoncello was refined, enriched by an NFC audible tag capable of telling the legend of Partenope in an immersive way.

A poetic and innovative, award-winning project has in fact won first place at the One More Pack contest, an ADCI gold and a silver at the ADCEs.