Hard Ronf

Customer: Pampers

Product: Baby diapers

Subject: David Bowie, Kiss, Alice Cooper.

How then to be able to show the benefits that mom and dad can get from buying a diaper?

With a clear, simple and ironic image that takes us back to iconic rock stars. The headline “Hard Ronf,” also supports the image, revolutionizing the meaning of Hard Rock (literally hard rock), thus moving from the “din” generated by a baby’s night cry, to the silence of deep, restful sleep.