{"id":9026,"date":"2026-03-25T15:43:40","date_gmt":"2026-03-25T14:43:40","guid":{"rendered":"https:\/\/www.accademiamoda.it\/the-rise-of-live-shopping-and-immersive-technologies-in-the-fashion-retail\/"},"modified":"2026-03-25T15:56:18","modified_gmt":"2026-03-25T14:56:18","slug":"the-rise-of-live-shopping-and-immersive-technologies-in-the-fashion-retail","status":"publish","type":"post","link":"https:\/\/www.accademiamoda.it\/en\/the-rise-of-live-shopping-and-immersive-technologies-in-the-fashion-retail\/","title":{"rendered":"The rise of live shopping and immersive technologies in the fashion retail"},"content":{"rendered":"\n

As online shopping behavior evolves, live-streaming e-commerce (LSE) has emerged as a disruptive innovation, merging entertainment, real-time interaction, and digital shopping into a single immersive experience. Despite its growing popularity, the psychological and social mechanisms driving consumer behavior in these dynamic environments remain under-explored. <\/p>\n\n

This study investigates the factors influencing consumer purchase intentions and brand trust during live shopping events. By examining real-time engagement features-such as live chats, interactive Q&A sessions, and time-sensitive offers-the research explores how para-social relationships with streamers and perceived authenticity shape consumer responses. The findings reveal that emotional stimulation and social connection create a sense of urgency and trust, providing critical strategic insights for digital marketers and brands in the fashion and retail sectors looking to leverage the next frontier of social commerce. <\/p>\n\n

For more information read thefull article<\/strong><\/a><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

As online shopping behavior evolves, live-streaming e-commerce (LSE) has emerged as a disruptive innovation, merging entertainment, real-time interaction, and digital shopping into a single immersive experience. Despite its growing popularity, the psychological and social mechanisms driving consumer behavior in these dynamic environments remain under-explored. This study investigates the factors influencing consumer purchase intentions and brand […]<\/p>\n

Read More… from The rise of live shopping and immersive technologies in the fashion retail<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-9026","post","type-post","status-publish","format-standard","hentry","category-publications"],"acf":{"dipartimenti_collegati":"","riassunto_banner":""},"yoast_head":"\nThe rise of live shopping and immersive technologies in the fashion retail - IUAD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accademiamoda.it\/en\/the-rise-of-live-shopping-and-immersive-technologies-in-the-fashion-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of live shopping and immersive technologies in the fashion retail - IUAD\" \/>\n<meta property=\"og:description\" content=\"As online shopping behavior evolves, live-streaming e-commerce (LSE) has emerged as a disruptive innovation, merging entertainment, real-time interaction, and digital shopping into a single immersive experience. 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