{"id":8065,"date":"2025-11-20T11:02:55","date_gmt":"2025-11-20T10:02:55","guid":{"rendered":"https:\/\/iuad.lndo.site\/portfolio\/roku-waraigoe\/"},"modified":"2026-03-03T18:35:52","modified_gmt":"2026-03-03T17:35:52","slug":"roku-waraigoe","status":"publish","type":"portfolio","link":"https:\/\/www.accademiamoda.it\/en\/portfolio\/roku-waraigoe\/","title":{"rendered":"Roku Waraigoe"},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.accademiamoda.it\/en\/portfolio\/roku-waraigoe\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Roku Waraigoe<\/span><\/a><\/p>\n","protected":false},"featured_media":6654,"template":"","class_list":["post-8065","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":{"alunno":"  Chiara Sales, Chiara D'auria, Daria De Falco  ","social_links":{"linkedin":"","instagram":"","behance":""},"frase_presentazione":"","descrizione":"<strong>Campaign: <\/strong>Roku Waraigoe - The Spirit of Laughter\r\n\r\n<strong>Client: <\/strong>Roku Gin\r\n\r\n<strong>Product: <\/strong>New Packaging and Identity\r\n\r\n<strong>Subjects:<\/strong>Secret Snickers, Smirks &amp; Snorts, Hoot &amp; Cheers, Epic Guffaws, Golden Giggles, Twist &amp; Laugh\r\n\r\n<strong>Art Directors: <\/strong>Chiara Sales\r\n\r\n<strong>Copywriter: <\/strong>Chiara D'auria - Daria De Falco\r\n\r\nUsing Artificial Intelligence: Generating the illustrations on the bottles.\r\nEver heard of a non-alcoholic gin?! No! it is not impossible! Not least because the brand our students were, indeed, concerned about launching is a distillate with 0% alcohol content. A challenging and demanding brief where they had to start from scratch to imagine a new identity for a product with a notoriously alcoholic background. So research, insights, a dash of Japanese ideograms and laughter q.b. and the distillate is ready.\r\nWe haven't tried it yet, but you can enjoy a taste of what should be the visual imagery that will accompany this innovative product in our lives.","dipartimento_collegato":[7834],"corso_collegato":"","file_pdf":null,"gallery_settings_portfolio":{"layout":"carousel","visualizzazione_immagini_carousel":"verticale","immagini_portfolio":[5855,5857,5861]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku Waraigoe - IUAD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accademiamoda.it\/en\/portfolio\/roku-waraigoe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku Waraigoe - IUAD\" \/>\n<meta property=\"og:description\" content=\"[...]Read More... from Roku Waraigoe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accademiamoda.it\/en\/portfolio\/roku-waraigoe\/\" \/>\n<meta property=\"og:site_name\" content=\"IUAD\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T17:35:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accademiamoda.it\/wp-content\/uploads\/2025\/11\/Q.1.3_DESIGN_Video-Case_Roku-Waraigoe-1_thumb1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accademiamoda.it\/en\/portfolio\/roku-waraigoe\/\",\"url\":\"https:\/\/www.accademiamoda.it\/en\/portfolio\/roku-waraigoe\/\",\"name\":\"Roku Waraigoe - 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